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Growth Marketing Manager

Demand Growth

Job description

As our Growth Marketing Manager, you are the driving force behind the growth in our different European markets (e.g. Southern and Northern EU, France and UK). That’s a challenging and responsible role; Helloprint’s e-commerce model offers entrepreneurs, creators and professionals from all over the world the largest product portfolio of customized products in the most efficient, quickest and sustainable way. You are the person that implements many growth initiatives in different markets and countries to become the market leader and attract new customers and make them come back.

You play a vital role within our international Marketing/Growth Team. You work closely with Sanne, our Head of Marketing, Sebastiaan, our Head of eCommerce and our new Chief Growth Officer. Also, Hans, our CEO, is often involved in our growth strategies, so you’re in the heat of the company ;-). You manage a team of (junior) Localization Marketeers that localize our marketing efforts in the countries; translating and optimizing the websites, creating local ads and campaigns, checking competitiveness of our pricing and doing local campaigns optimizations. Your work closely with all other marketing and product teams, from Acquisition to Retention, from CRM to Customer Journey and from Customer Service to Technology. 

You set up different marketing campaigns across many traction channels (from Paid Ads to scraping profiles on third party websites and building lead conversion flows) to get a continuous stream of leads and registrations in. In order to reach the ambitious targets you have a high speed in testing and executing growth initiatives and you know exactly when to scale up your winning experiments. You have a strong execution mindset and prefer trying things over days. This is a massive opportunity to develop yourself in the area of growth!

What you do

  • You are responsible for commercial growth in a specific country (e.g. Southern and Northern EU, France or UK based on your experience in those markets). We are having strong growth ambitions in our main market and you own these targets. You report to the Chief Growth Officer;

  • You improve the e-commerce performance of the new countries in order to reach these targets. You make sure all websites are localized and optimized, prices are competitive and campaigns are running very efficiently. You know where to push to make an impact on the growth numbers;

  • You manage and develop the (junior) team of Localization Marketeers (remote / in our office in Valencia or in Rotterdam). You are responsible for hiring, coaching / developing and managing the team to make sure all local optimizations are done in an effective way;

  • You manage the external Performance Marketing agency that manages our SEA and Social Advertising campaigns. With our strong growth ambitions, we have big marketing budgets (that grow quickly month on month): you have the ability to scale spending in a controlled and efficient way; Performance will be reviewed on the Number of New Customers, Revenue Growth, Order Growth, Gross Profit/GPM and Marketing ROI;

  • You work closely together with other teams in the organization that are needed to commercially develop countries. You align with the Pricing Managers on the pricing strategy, have a critical view on what should be improved and share local insights to strengthen the strategy. With the Category Management department, you align on finding local production partners that improve our GPM, and you work together on hitting volume targets.

Job requirements

What we’re looking for

  • You have a bachelor's or masters degree in Business Economics, Physics or Psychology or another relevant background; 

  • You have 3+ years of experience in a relevant Performance Marketing area. You know what it takes to skill channels and models;

  • You have owned a certain commercial part of a fast-growing business and you know how to make it grow;

  • You are impatient and you want to act bold, disruptive and fast and you show this in your way of working on a daily basis;

  • You have a seriously curious attitude. We are looking for people who are hungry for knowledge and always wonder why things are the way they are;

  • You have a love for technology and e-commerce. You are someone who likes to apply knowledge and expertise to create business value;

  • You have analytical glasses, which you use to convert data into customer-oriented solutions;

  • You are a positive person with strong communication skills.

  • You speak English fluently and based on your other languages and experience in different markets we will find the best fit for your focus area. 

What we offer

  • Attractive salary and bonus structure;
  • Stock Option Program possibility after six months;
  • A unique challenge at a fast-growing European e-commerce company;
  • Smart and highly driven co-workers who work on big challenges and a big dream;
  • A fast-paced learning curve and opportunities to grow and develop yourself in an environment where freedom and responsibility are central;
  • An unique culture with 36 nationalities and with an average age of 30;
  • Opportunities to grow, even into our Leadership Team. We don’t look for age or background, if you are extremely good, you will grow quickly;
  • Great office locations.  In The Netherlands, Rotterdam on the Witte de Withstraat, just 5 minutes from Rotterdam Central Station; in Valencia, Spain in the heart of the city Center. 
  • Breakfast, lunch and dinner on us. Enough to keep you going all day;
  • 24/7 access to our HelloFit gym and the possibility to participate in our HelloVitality program.

More about Helloprint

Helloprint is the number one marketplace for customized print products. We bring local production and delivery to a global audience of creative entrepreneurs, SMBs and e-commerce companies, reducing cost, speed of delivery and carbon footprint. What differs Helloprint, is our 200+ team from 36 countries, all working in an entrepreneurial culture where freedom and responsibility are leading to high performance. We are driven by our culture, motivated by impact and focused on creating something beautiful together. We love diversity, we love change and we love to give back where we can.  

Up for it?

Our Helloprint talent acquisition process is straightforward with one important goal - knowing for sure that you and Helloprint are both up for it in the long run. Our culture is extremely important to us, so a fit between you and our culture is an absolute must. Check for yourself whether you think this would be a good match by reading our Helloprint Culture Book.

When we receive your application and our first impression is positive, we will contact you and explain all the steps that will be part of our process. Enthusiastic? Start today.

Welcome to Helloprint. Design Yourself!

*acquisition will not be appreciated; potential talent only please!