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Head of Global CRM

Marketing & Growth

Job description

As Helloprint's Head of CRM (Global Retention), you are responsible for the development of our global base of frequently returning customers.  An important role, since our business model is based on happy customers that keep returning and who are bringing continuously increasing value. You get your energy from defining strategies and tactics around upsell, cross-sell, customer journey development, reactivation, activation and many more retention-driven approaches, in a multi-channel outreach plan and you are the creative and analytical mastermind that drives growth through a solid and energetic approach.

What you'll do

  • Act as the driving force behind customer retention and constantly monitor performance across labels, categories, segments & products
  • Lead and develop a growing team of retention marketers and continuously challenge their performance mentality and approach
  • Carry the responsibility for developing, implementing and refining strategies to increase the lifetime value of our customer base;
  • Initiate innovative CRM projects to make our customer dialogue more relevant and predictable;
  • Constantly find new possibilities to engage with our active and inactive customers, regardless of categories, shops or segments;
  • Actively engaging with stakeholders when retention is underperforming and coming up with innovative ways to overperform;
  • Closely collaborate with our BI and data team to spot attractive segments, and build predictive models that make sense and that are easy to implement and act on.
  • Being in the driving seat of running our baseline retention program whilst taking end-to-end responsibility together with the growth lead to continuously fill the experimentation backlog with new, relevant and high-impact experiments.



Job requirements

What we’re looking for

  • At least 5-7 years of experience in digital marketing and specialization in customer retention;
  • An expert in understanding performance data, creating actionable insights, and translating this to actionable projects;
  • Knowledge about database segmentation, campaign creation, customer journey development, retention, loyalty & outreach channels like email, web push, WhatsApp, etc.;
  • You get energized from working in a highly agile environment that is used to thinking fast and acting faster.
  • You have a data-driven work style and strong analytical skills;
  • A 'getting sh*t done' mentality: When you have an idea, you can't wait to execute and implement it to see how it performs;
  • Very strong communication skills, you're not afraid to speak up, share your ideas and get other colleagues involved in your plans;
  • With an assertive and creative attitude, you're convincing and you like taking initiative.


What we offer

  • Attractive salary and bonus structure;
  • Stock Option Program possibility after six months;
  • A unique challenge at a fast-growing marketplace;
  • Smart and highly driven co-workers who work on big challenges and big dreams;
  • A fast-paced learning curve and opportunities to grow and develop yourself in an environment where freedom and responsibility are central;
  • A unique culture with 38 nationalities and with an average age of 30;
  • Opportunities to grow, even into our Leadership Team. We don’t look for age or background, if you are extremely good, you will grow quickly;
  • Great office locations. In The Netherlands, Rotterdam on the Witte de Withstraat, just 5 minutes from Rotterdam Central Station; in Valencia, Spain in the heart of the city Center. You can work in both locations;
  • Breakfast, lunch and dinner on us. Enough to keep you going all day;
  • 24/7 access to our HelloFit gym;


More about Helloprint

Helloprint is the number one marketplace for customized print products. We bring local production and delivery to a global audience of creative entrepreneurs, SMBs and e-commerce companies, reducing cost, speed of delivery and carbon footprint. What differs Helloprint, is our 200+ team from 38 countries, all working in an entrepreneurial culture where freedom and responsibility are leading to high performance. We are driven by our culture, motivated by impact and focused on creating something beautiful together. We love diversity, we love change and we love to give back where we can. Read more about our Marketing & Growth Department here.


Up for it?

Our Helloprint talent acquisition process is straightforward with one important goal - knowing for sure that you and Helloprint are both up for it in the long run. Our culture is extremely important to us, so a fit between you and our culture is an absolute must. Check for yourself whether you think this would be a good match by reading our Helloprint Culture Book.


When we receive your application and our first impression is positive, we will contact you and explain all the steps that will be part of our process. Enthusiastic? Start today.




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