We sell products for our customers, and everything we do should be related to that.  If you develop a product, feature, process or idea, your primary question should always be: What does it bring to our customers? We want to make ordering print as easy as buying a book of shoes online, and everything we do should be related to that.

Thinking like a customer doesn’t mean that everything is for free. Our customers are entrepreneurs themselves, so if you need to come up with a solution, also think: Which business decision would they make?

Own it is all about results. At Helloprint, ultimate ownership is essential to achieving those results. That means that we don’t focus on processes but that we focus on the actual result. The how is up to you.

Own it means that everyone in Helloprint is expected to think independently and commit to the desired outcomes. “Getting things done “ and “Getting things live” is how we measure this. If something is not bringing value for our customers because it’s not live, it’s not owned enough.

It also means that you own your own development and take initiative to get better outcomes and become a better version of yourself on every dimension. We’re here to help, but you own it. 

See it as ultimate responsibility and entrepreneurship. 

Achieving our mission is more fun when you do it together. At Helloprint that’s exactly what we do. 

Therefore, we’re selfless and “take one for the team”. We make choices in the best interest of Helloprint first, afterwards for the team and lastly for ourselves. We’re proud of the lack of ego and the way we interact.

At Helloprint, we’re kind to each other. We have a positive attitude and treat each other equally on all levels, with respect and dignity. Not only internally but also to our customers and partners. And we speak English all the time because doing it together means communicating at the same level in the same language. That’s respectful interaction.

To achieve really hard things, you have to be ambitious. That is why we constantly need to raise the bar. Raise the bar about the speed, quality and excellence of whatever it is that you're doing. Raise the bar about the outcomes that you want to achieve. And raise the way when it comes down to your co-workers' expectations.

Raise the bar is the centre of our high-performance culture. See it as a sports team that continuously want to grow and play the higher league. That only happens with determination, hard work and a culture of becoming better every day.

Therefore, raise the bar is also highly connected to personal development. We strive for personal and professional growth. Everyone is encouraged to go beyond their own scope and to leave their comfort zone. We are not afraid to fail and make mistakes. Fail fast, learn fast.

We believe in working in the smartest way by using technology at the core of everything we do. AI-First Thinking is therefore at the core of how we operate, enabling us to optimize workflows, automate repetitive tasks, and make data-driven decisions that push us forward.

AI is not just a tool—it is a mindset that defines how we innovate, adapt, and grow. At HelloPrint, we don’t wait for the future. We build it.

At Helloprint, we celebrate success  if we have created it. Celebrations are great and are part of what we do. We love being part of a bigger adventure and enjoy the ride that comes with it.

But there must be a reason to celebrate because the sweet comes after the sour. That’s why we encourage celebrations of teams and individuals if they have achieved something remarkable and outstanding. 

Encourage your team to do so, but don’t celebrate “just” an achievement of expected results because mediocracy doesn’t bring us to achieving our vision.